What we do

Our tagline says: ‘powering customer experience’.  And that’s what we do.  We work very closely with our clients to help them create customer experiences that distinguish their brand and drive their business.

We do so by measuring what matters to customers and identifying what matters most. With things changing so quickly, we help our clients respond nimbly and efficiently, creating and delivering new opportunities or different, better ways to keep their brand promise.  

Our voice of the customer programmes give our clients a platform to put the customer back into focus in the business. And back into the hearts and minds of employees who are the real power behind customer experiences that work.  Brilliantly.

Our approach

Whether clients are just starting to consider customer experience or have a depth of understanding and sophisticated needs, our approach is the same.  We listen to what they want to achieve and use our expertise and experience to deliver the solution that's made to measure and right for them. 

As customer experience specialists, our work covers three main areas:


We measure what matters to customers through our sophisticated voice of the customer programmes and provide the insights that make a difference to your customers, your brand and your business.


Working with your customers and customer-facing teams, we uncover the insights that help you design customer experiences that match your culture and capabilities, enhance your brand and delight your customers.


We help you put the customer at the heart of everything that you do. Working with your employees, we build awareness, forge commitment and inspire enthusiasm for customer experience excellence.
“We need a VOC programme but we can’t manage this in-house”
We can help
Start the conversationCall us +353 1 4973400Email us info@W5.ie