Tim is the Managing Director of W5 and has a wealth of experience in Ireland, the UK and across EMEA.  He is an experienced researcher and business leader with an extensive track record in the market research and consumer insight sector.

He has a strong belief in the importance of true data driven decision making, and that fundamentally research and insights need to be both embedded in and driving business strategy.

He has managed a wide variety of research programmes across sectors and has a strong statistical and methodological background, which is fundamental to delivering high quality insights, that in turn drive business value.

Elaine is a Director in the CX Advisory Practice at W5. She has over 20 years experience across multiple industries, including Telecoms, Financial Services, FMCG and Consulting; bringing the customer into strategic and operational decision-making, planning and implementation.

Combining her industry experience of developing and leading Customer Experience programs, transformation programs, international and local strategic planning with her background in marketing, Elaine effectively leads and influences at all levels of the organisation. With a keen focus on cross-functional collaboration and accountability, Elaine supports clients to enhance their customer-centricity both strategically and operationally for commercial success and growth. She enables organisations to identify and prioritise the experiences that will deliver on their brand promise and infuse customer commitment into the organisation's DNA.

Elaine is a Certified CX Practitioner (CCXP) and a Certified Digital Marketing Strategy & Planning Specialist. She holds an MBA, a BSc in Marketing and Management and qualifications in Psychology and Sports Psychology.

Anil has vast experience as a data analytics professional, specialising in statistical data analysis of economic and customer experience research. He is passionate about deep-diving into data and transforming it into meaningful insight to analyse and solve complex business problems. Leading the Technology team, Anil is responsible for survey design and scripting, data analytics, data visualisation and text analytics.

Before joining W5, Anil worked with the Centre for Development Studies in India, as a Data Analyst for economic and social research projects for World Bank, Asian Development Bank and Government of India.

He has a Master’s in Business Analytics from UCD Michael Smurfit Business School and has sound knowledge in data governance and data security (ISO 27001 and EU-GDPR).

Ceara has been specialising in Customer Experience Measurement and Design since 2007, when she first joined W5. She has particular expertise in helping clients mobilise around the insights they glean from ‘Voice of the Customer’ (VoC) programmes and has managed award-winning programmes. 

With over two decades of experience in research work, Ceara is a skilled workshop facilitator and an accomplished qualitative researcher. She is adept at aligning customer experience with brand promise to create differentiation and has specialist knowledge of the Utilities sector.

Ceara has a BSc. degree in Management from Trinity College Dublin and a Master’s in Environmental Management from the University of Stirling. She is also a Net Promoter® Certified Associate.

Rado is a resourceful Online Market Research specialist with a passion for CX and UX Design. During his international career, Rado has successfully delivered strategic research projects for blue-chip clients across a wide range of industries, including Telecoms, Financial Services and Insurance, Automotive, FMCG, Retail, Media, Entertainment and Tourism, with a focus on customer experience, brand strategy and digital. 

As a champion of the consumer voice, Rado was responsible for engagement and growth of online research community panels. He has led the development and integration of innovative research technologies and managed the development of websites in Market Research.

Rado holds a Master’s in eCommerce, BA in Business Marketing and several postgraduate diplomas in Digital Marketing, Social Media Marketing and Data Analytics. He is currently pursuing his postgraduate education in UX Design.

Susan joined the W5 team in 2019 after running her own Customer Experience consultancy for five years. She has over twenty years of experience in senior customer and marketing roles in the Financial Services, Telco and Education sectors. 

With a strong passion for helping businesses do what’s right for the customer, Susan has enabled numerous brands to design and compile the essential building blocks needed to deliver world-class customer experience. 

She holds an undergraduate degree in International Marketing & Languages (DCU), as well as a Master’s in International Business from UCD Smurfit School of Business, and has Diplomas in both Digital Marketing and Project Management. Susan is also a judge of the annual Customer Contact Management Awards, a Qualified Financial Adviser and a Scrum Master.

Praveen specialises in analytics and Customer Experience Measurement managing survey design and scripting, developing data visualisations, dashboards and reports and exploring the application of technology to feedback programmes.

He started his career in a Wealth Management service firm, supporting technical and fundamental analysis of stocks and commodities. This was a strong basis to evolve into Market and Customer Experience Research with W5. Before joining W5, Praveen worked in Sales with eir Ireland, where he was Assistant Manager.

Praveen holds a Master’s in Business Administration from Dublin Business School, specialising in Project Management, and has an undergraduate degree in Business Management from Bangalore University, where he specialised in Marketing.