Our Research Tools

Our Research Tools


“We have a tool box of options that will solve your market research needs”, Mark, Research Director


To us, the approach to your business or market research problem is where every project must start. Once we determine what the real issues are, we will turn to our tool box, to select the most appropriate market research methods. We use one of the world’s most powerful and most widely used market research systems. By using the very latest advances in online research our system can bring together online and offline sources of data to provide powerful analysis as the research is being collected.

As a customer of W5 you will have access to real time dash board reporting on your project. Here is a sample of how this might look.

Our Research Tool Box

For your project we may use one or a combination of the following research methods:

Mystery Shopping Online Surveys
Email Surveys Focus Groups
In-depth Customer Interviews Face-to-face Interviews
Customer Diaries Touchscreen Surveys
Co-Invention Workshops Telephone Interviews