Going undercover to understand.
As part of a larger brand repositioning project undertaken by our sister company Genesis, W5 was retained to design and manage a customer experience audit to evaluate the customer experience in First Active branches.
Are they being served?
Jurys Doyle Hotels is one of Ireland’s leading hotel groups with properties in Ireland, UK and US. Critical to the success of the group is the consistent delivery of a high quality guest experience. W5 were retained to help devise a robust and accurate method of collecting guest feedback and measuring customer satisfaction to replace the existing paper based comment card system.
Whats’s driving the decision to buy
The objective of this study, undertaken by W5 on behalf of Gallic Distributors, was to understand the current status and positioning of Citroen within the marketplace, and to gain insight into what attributes and benefits drive the decision making of the consumer to purchase, or reject, the brand.